Customer Revenue Intelligence · demo
NRR Command Center
Live NRR waterfall, trailing windows, cohort analysis, and expansion performance from your HubSpot data.
NRR Command Center
via Claude12 deals · Trailing 12 monthsNRR sits at 104.7%, GRR at 90.0%. Two large at-risk accounts (BetaCo and Zeta Health) account for 75% of churn risk for next quarter. Expansion is healthy — $60K from headcount and multi-year wins, with another $108K in identified upside not yet booked.
104.7%
Net revenue retention
90.0%
Gross revenue retention
$531K
Starting ARR
$556K
Ending ARR
$25K
Net change
NRR Waterfall
Starting ARR
$531K
+ Expansion
$78K
− Contraction
$14K
− Churn
$39K
Ending ARR
$556K
Component rates
14.7%
Expansion rate
2.6%
Contraction rate
8.3%
Logo churn rate
1 logo(s)
7.3%
Revenue churn rate
Trailing windows
Trailing 3 months
GRR 92.0%NRR 108.0%
Trailing 6 months
GRR 91.0%NRR 106.0%
Trailing 12 months
GRR 90.0%NRR 104.7%
Cohort analysis
| Cohort | Deals | Starting ARR | Expansion | Churn | NRR |
|---|---|---|---|---|---|
| Pre-2024 | 4 | $234K | $36K | $24K | 105.1% |
| 2024 | 5 | $207K | $30K | $15K | 107.2% |
| 2025 | 3 | $90K | $12K | — | 113.3% |
Expansion performance
Behind pace
$78K of $90K
Gap
−$12K
Top expansion wins
| Deal | Amount | What expanded | Owner | Closed |
|---|---|---|---|---|
| Gamma Labs — Multi-year extension | $36K | Multi-year contract — 3-year lock with annual escalator | S. Chen | Apr 15, 26 |
| Theta Robotics — Seat expansion | $24K | Seat-tier upgrade after Series C announcement | M. Ewing | Mar 22, 26 |
| Acme Cloud — Engineering team adds | $18K | Added engineering team to existing operations seats | M. Ewing | Feb 8, 26 |
Owner leaderboard
| Owner | Total expansion | Deals | Largest deal | Largest account |
|---|---|---|---|---|
| S. Chen | $42K | 2 | $36K | Gamma Labs |
| M. Ewing | $42K | 3 | $24K | Theta Robotics |
| D. Patel | — | 0 | — | — |
Missed opportunities
Epsilon SaaS
Just renewed, archetype=Engaged, mentioned 'a second team wants to onboard' in last QBR · Open Cross-sell conversation in next 14 days — $18K upside
Acme Cloud Inc
Power User archetype, 6 active contacts, two seat-tier discussions on file · Lock expansion at renewal — $24K seat upside identified
Data confidence
High confidence
Gaps
- Expansion target field not standardized — sourced from a Notion doc rather than HubSpot
Recommended
- Add bc_quarterly_expansion_target as a deal-level property to track in-line with forecast
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